Content-Rich Web Sites
A content-rich Website is key to online marketing success. We look at your products, services, technical data, the industries you serve and more to determine the best way to use your content to create an effective website.
The Importance of Content
Good content is one of the main factors in a successful website.
Search engine rankings are effected by the amount and quality of a site’s content. To have a good conversion rate, visitors to your site need relevant content to make purchasing decisions. And existing customers can use your site as a resource for information if you have the content.
You also need a CALL TO ACTION! These could be greater details of your products and services.
The most important thing you need is a compelling story! Tell your story in a way to engage the visitor to help them connect with your business and ultimately buy from your products or services.
Examples of Content
Detailed Product Information
Material Safety Data Sheets
Online Product Catalogs
Downloadable Spec Sheets
Downloadable CAD files
Downloadable Product Information
The format of the content is important as well. We’ll give your site the right blend of text, pdf, video, graphic animation etc. to give a balance to search engine saturation and conversion. For instance, Text in html format is much easier for search engines to index than a PDF file, especially if the pdf file is large.
We’ll put our technical experience together with our knowledge of the industrial marketplace to build a site that brings you business.