Google Analytics
Learn how Google Analytics can improve your website—and your advertising initiatives.
Google Analytics makes it easy to turn page views into profits. And when used with other products in the Google ecosystem—including AdWords, AdSense, Website Optimizer, Webmaster Tools and others—it’s easy to gain insights across marketing activities.
- Advertising ROI
- Measure the success of your display, search, new media and offline advertising efforts.
- Cross Channel and Multimedia Tracking
- Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.
- Visualizing Data
- Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.
- Customized Reporting
- Create the reports, dashboards, and segments that make the most sense for your business.
- Sharing and Communicating
- Administration controls and email reports allow you to share data across your organization.
- Google Integration and Reliability
- Google Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.
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